Food service chain Muffin Break has begun introducing healthier food options and promotions at its stores based in the University Hospital Lewisham and Whittington Hospital following the NHS announcement earlier this year to impose a 20% ‘sugar tax’ in hospital cafes by 2020.
The artisan bakery has shown its support for the CQUIN initiative by launching a selection of alternative nutritious food options for visitors, staff and patients to try at the hospital stores.
With a focus on fresh quality ingredients, the new options include four different salads, and a smoked salmon, hummus and olive wrap, all priced from £4.00. As well as alternative food options, Muffin Break will also be changing its point-of-sale strategy by removing cookies and crisps from the till points and replacing them with bowls of fruit and a new porridge option, which is priced at £2.60.
Muffin Break general manager, Lisa Brook, said: “We have long been committed to expanding our product portfolio and providing our customers with more healthy alternatives and the NHS move has strengthened our resolve. Our strategy in Lewisham and Whittington has been reviewed and we are already making positive changes to encourage visitors to consider healthier options as impulse buys at the tills.
“Our changes are just the beginning and we plan to roll-out further positive strategies in the near future. All of our stores, including our hospital stores, serve freshly baked goods using high quality ingredients, which are made by our in-store bakers every morning. We pride ourselves on the food that we serve and continue to improve our dining experience to respond to changing consumer needs.”
Muffin Break is part of a growing series of local franchisee owned artisan bakery cafes, which bake a wide range of food options on site daily, all made from fresh ingredients. Muffin Break stores serve favourite food options such as sandwiches, wraps, paninis, baguettes and a sweet selection. Stores also provide a wide range of cold drinks, as well as its bespoke coffee blend, which is made from 100% Arabica beans.