Naturally fast food brand Leon has opened its 29th restaurant yesterday, adding to the competition among foodservice providers in Canary Wharf.
The site is the second Leon to come to the area and can be found on Level 2 of Jubilee Place. It can seat up to 42 diners at a time.
The Canary Wharf unit is chain’s 7th new site this year, and it is planning to open another four before the end of 2015.
Although it has plans to expand outside of London in 2016, recent store openings have focused on the capital. Earlier this month it opened an outlet on London’s bustling Cheapside close to St Paul’s Cathedral and the One New Change shopping centre.
Leon co-founder and chief executive John Vincent said moving forward the company is targeting cities that have a thriving community of students and young professionals. Leeds, Bristol, Cambridge and Oxford are all on its radar.
Leon reported an EBITDA of £2m last year, and has forecasted a 50% increase in profit. Over the last two years the group has seen like-for-like sales of 40%.
Vincent has previously made it clear that maintaining the momentum is key to ensuring its footprint grows. “I’ve been looking at a lot of US competitors and brands in the UK. They either stay at 10 sites and eventually disappear, or they go from 10 to 200,” he said.