New industry training modules focus on supplier sales staff

CFSP mugs

CESA has expanded the Certified Food Service Professional (CFSP) programme with the launch of two new training modules, both aimed primarily at catering equipment suppliers and both tailored specifically to the foodservice market.

The Sales Relationship Management course lasts two days and focuses on ways for sales professionals to enhance client relationships by integrating product knowledge into their work.

It is aimed at account managers, project managers and other personnel who interact directly with customers.

The Foundations of Service and Sales course, meanwhile, lasts one day and is designed to help office-based project management teams, customer service and sales personnel to improve their interaction and communications with customers.

It is suitable for any employees who interact with customers and will help them recognise and build on sales opportunities.

Both courses are ‘standalone’ modules, which don’t require the student to have taken the main CFSP qualification.

Having said that, the Sales Relationship Management course links in well with the CFSP curriculum, according to CESA.

“These courses are all about delivering excellence in terms of customer relationships,” said Simon Frost, chair of CESA. “It was important that they matched the high standards we have set with the CFSP programme; they’ve been developed for us by Richard Denny of Denny Training, who was described by the Daily Telegraph as ‘the guru of sales’.

“By improving the professionalism of staff dealing with customers they will help catering equipment suppliers to raise their game and increase business growth.”

Both courses will run for the first time during April 2016.

The main CFSP programme continues to go from strength to strength, with the latest accredited professionals picking up their awards at Hotelympia last week. The next course runs in July 2016 in Luton.

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