A turkey is not just for Christmas, according to Apostrophe founder Air Chen and his wife Limor.
The couple plan a turkey-themed restaurant, Cluck & Strut, in London’s Shoreditch, which will open in spring next year. Chen sold the Apostrophe café business to CH&Co last year.
The couple want to share the benefits of lean turkey meat, which they class as a healthy superfood, and will be evangelising about it with a menu that includes slow-roast turkey thighs with caramelised red onions and sweet potatoes and hand-pulled turkey sandwich with pickled onion mayo, pickled eggs and feta-stuffed peppers on grilled sourdough.
Strut & Cluck’s kitchen will include a Josper Grill, which will cook turkey drumsticks marinated in the family spice blend with roasted vegetables & herbs, tahini, pomegranate molasses and schug.
Strut & Cluck’s free range turkeys will be sourced from carefully selected farms in East Anglia, where their diet is mostly made up of cereals grown at the farms. The turkeys are marinated for 24 hours with flavours inspired by the pair’s Eastern Mediterranean heritage.
Prior to next year’s opening, the Chens will launch a pop-up restaurant at Shoreditch House for Thanksgiving this month where a selection of turkey dishes will be on the menu.