No more Gulfood for UK catering equipment suppliers as organisers shift focus to F&B

British Pavilion

UK catering equipment companies looking to market their products to Middle East countries will have to do so through a new exhibition after the organisers of the popular Gulfood show said they wanted to focus only on food and beverages in future.

Hundreds of catering equipment companies have traditionally used Gulfood as a vehicle to promote their kit to buyers in the Middle East, but following the reformatting of the show they will be asked to exhibit at a new event called ‘GulfHost’ instead.

The new exhibition will be co-located with the established Hotel Show and marketed as part of Dubai International Hospitality Week. The first GulfHost is scheduled to take place on 18-20 September 2017 at the Dubai World Trade Centre, UAE.

Trade body CESA, which has traditionally organised the presence of UK companies at Gulfood, will be arranging the Great Britain pavilion in GulfHost. Space is available to any suitable company – they don’t have to be CESA members, but the products they supply must originate substantially from the UK.

CESA confirmed it is putting together an exhibitor package that includes an attractive shell scheme with lighting, carpeting, seating, a name board and a power socket.

The inclusive package cost makes it easy for companies to set up and exhibit with minimal effort and form-filling. A typical nine square metre stand costs £5,193 plus standard insurance, marketing and booking fees. Non-CESA members pay a £250 booking surcharge.

“The Middle East is a very dynamic market that likes British-manufactured products,” says Keith Warren, director of CESA. “In previous years, at Gulfood, our exhibitors have had considerable success. We are sure that this year will be no different. The package and support we have put together makes exhibiting as stress-free as it can be. This is why the CESA Great Britain Pavilion is so popular with UK equipment suppliers.”

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