The number of takeaway orders placed on a mobile phone has rocketed in the past year to 69%, according to restaurant website provider FOODit.
The Shoreditch-based business, which provides restaurant websites to thousands of UK operators, predicts that mobile ordering will continue to surge in the year ahead.
Senior product manager at FOODit, Paul Sharp, said: “69% of our takeaway orders were placed on mobile phones in 2016, up 33% on the previous year. This makes it vital for restaurateurs to have mobile-friendly websites that are continually updated to work on any of the latest phones and devices.”
Just 21% of FOODit orders were placed on desktop or laptop computers, added Sharp, and a further 10% using tablet computers, compared with 37% and 11%, respectively, for 2015.
While mobile platforms are crucial, Sharp warns that operators mustn’t become too reliant on large takeaway websites. “The costs of working with these websites continue to climb, while the benefits are shrinking. These are worrying trends for UK takeaways”, he said.
“What’s more, it can be hard for operators to leave if their customers are using them all the time. Restaurants must take back control if they want to thrive in the long term.”
FOODit offers takeaways and restaurants their own transactional website with free social media support and help to rank first on Google searches. Orders placed via FOODit websites grew 77% in 2016, while sales increased by 80%.