Panasonic sponsors inaugural FEJ Awards and hails drive for innovation

Panasonic is sponsoring the Executive Chef of the Year category at the first ever Foodservice Equipment Awards to be held on Tuesday 5 June at the Hilton Birmingham Metropole, on the first night of the Commercial Kitchen show.

Founded 100 years ago this year, Panasonic’s founder, Konosuke Matsushita, laid down seven business principles, which are still adhered to today.

Two of those principles are, ‘Untiring effort for improvement’ and ‘Adaptability’ and, while these values may have been written over 70 years ago, they still run through the core of Panasonic’s business today, which is why the Industry Innovator category was chosen as the category to sponsor.

Iain Phillips, sales & marketing manager at Panasonic UK, said: “I believe our industry must innovate, work smarter and think better. Panasonic is proud to sponsor this category to encourage and recognise the efforts of others. There are many awards in the hospitality industry that recognise the good work and achievements of individuals and companies, whether for the service they provide, the food they produce or personal accomplishments. The FEJ awards will celebrate the equipment side of the business as this aspect is often overlooked yet is an important aspect of running a catering operation.”

Mr Phillips added: “We are launching a new innovation ourselves at the Commercial Kitchen Show; a global first which completely changes the rules on microwaving food, mechanically and physically, and we hope also from a perception point of view too. The show has proven to be a great platform for new product launches (it’s our third launch in three years at CK) and we are very much looking forward to showing customers, both current and future, this exciting, new technology.”

To find out more about Panasonic’s range of commercial microwave ovens, call 01344 853231, email commercial.ovens@eu.panasonic.com or go to panasonic.co.uk/pro-cooking

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