Parry Group undergoes brand overhaul

Parry factory

Parry Group has undergone what it calls a “major” rebrand as part of its corporate development plans for 2016.

The rebrand will see a redesigned, sleeker logo that will sit atop a new more intuitive website that will allow visitors easier access to Parry’s extensive range of products and solutions.

The rebrand builds on other steps that the catering equipment maker and fabricator has taken over the past year to improve its status in the market, including the introduction of a 24-month warranty. It has also invested in implementing lean manufacturing processes that have seen efficiency levels increase by 30%.

Mark Banton, director at Parry Group, said: “At Parry we’re always looking for ways we can improve on the service we offer our clients and know that 2016 will be a significant year for us.Parry website with border

“The work on the brand is all designed to reflect the modern, forward-thinking company that Parry is, which runs through all that we do including increased warranty lengths and market-leading manufacturing processes.”

The new website will allow visitors to benefit from enhanced content, including blogs and industry insight from Parry, whilst streamlining access to Parry’s catalogue of over 600 products.

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