Refrigeration company Williams Refrigeration has unveiled a ‘Chameleon’ bespoke range of products in a nod to growing appetite from operators for customised equipment.
Chameleon allows operators to personalise their refrigeration using food safe vinyl wrapping. The company pegs itself as being able to provide completely bespoke designs with different patterns our colours to suit their kitchens.
The Chameleon vinyl meets all food hygiene requirements, is heat resistant from -40°C up to 140°C and has been awarded a BI fire rating. With an eight-year shelf life, it claims to be tough enough to cope with the most working environments.
“Businesses are under constant pressure to innovate and stand out from the crowd,” says Malcolm Harling, sales and marketing director of Williams Refrigeration. “Chameleon is a show-stopper, it’s the perfect way to personalise equipment and make an impact.”
Harling states that Chameleon can also match any RAL or Pantone colour. “It means the fridge can finally fit in with any design and décor from industrial bricks to Art Deco, from the muted to the outrageous,” said Harling.
As part of the Chameleon service, Williams will create graphics in-house. Alternatively, customers can provide their own designs.
It’s possible to add Chameleon to the majority of the Williams product range, from undercounters to upright cabinets to modular coldrooms.
The cost of Chameleon will depend on the selected model and the complexity of the graphic. The price is available on application, Williams said.