Pizza and Pasta Show opens its doors to equipment buyers from the top chains

Pizza Hut canopy

Operators serious about uncovering the latest pizza and pasta-making equipment were heading over to London’s Olympia this morning for the European Pizza & Pasta Show.

The two-day exhibition, which is organised by IPR Events London, is Europe’s largest B2B trade event for the sector, featuring more than 100 specialist exhibitors.

The likes of Jestic, Ceky Forni, Ascentia, Aluline, Pizza Equipment Ltd, Linda Lewis Kitchens, Euro Catering Equipment and Valentine Equipment are among a strong line-up of brands present.

Over 1,500 buyers will be walking the floor during the two days, with the likes of Selfridges, Asda, Harrods, CDG, Azzurri Group, Strada, Pizza Hut and Rosso Pomodoro are also sending staff to the event to check out the latest products and services.

As well as seeing the latest innovations in equipment, visitors have the chance to watch the European Classic Pizza Championship and meet with industry leaders such as Mario Romano, marketing director of Rosso Pomodoro, Adrienne Berkes, head of marketing for Pizza Hut and Edin Basic, founder of Firezza, all of who are speaking during the show.

For more details about the show click HERE.

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