Pizza chain backed by telecoms tycoon reveals UK flagship

MOD – the US fast casual pizza brand whose UK business is backed by Carphone Warehouse founder Sir Charles Dunstone – is on track to have five locations operating by year-end, including a flagship site in the West End of London.

The company confirmed today that it has secured units in Newcastle and Nottingham, as well as inking a deal for a location in Leicester Square that will become its flagship site. All three are slated to open before the end of 2016.

As revealed by FEJ here last September, the owners behind the chain are looking to execute a “rapid national roll-out” as part of their international growth plans. MOD’s debut UK site opened in Leeds last month, with the next branch due to open in Brighton on August 11.

MOD was founded in the US by entrepreneurs Scott and Ally Svenson, who spent over a decade living in the UK and founded Seattle Coffee Company. They later sold it to Starbucks before working for Carluccio’s.

The MOD concept enables customers to build their own individual, artisan-style pizza or hand-tossed salad, using MOD’s fresh-pressed dough, signature sauces and a choice of 34 toppings.

Pizzas are cooked ‘superfast’ in stoned-baked ovens for under four minutes, and salads are hand-tossed in front of the customer. Regardless of pizza toppings, or salad ingredients, the price always remains the same at £7.87.

Scott Svenson said: “We feel so lucky and excited to introduce more people and communities throughout the UK to the MOD brand, and we hope that as people discover and come to love our pizza, they will also come to understand our mission to make a positive impact on as many people as possible.”

Each MOD site in the UK will employ 25 staff, Svenson said.

Sir Charles Dunstone, who last year predicted MOD would “disrupt” the UK pizza scene with its super-fast pizza experience, said that securing the Leicester Square unit was particularly satisfying. “Opening in central London is an amazing opportunity for us to bring the MOD brand to life in a big way – showcasing our people-first culture and meaningful community engagement,” he said.




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