Pizza Hut takes cue from ski jackets and space blankets to lock in oven-hot temperatures

Pizza Hut is using an ‘oven hot delivery system’ that claims to deliver pizzas up to 15°C hotter after teaming up with 3M.

The delivery system, developed by its US division, features an all-new delivery pouch with 3M Thinsulate Insulation thermal technology and a re-engineered pizza box with crisp sheet inserts, which combined dramatically improves the overall heat curve.

“What consumers want more than anything else is a hot pizza, which is why we couldn’t be more excited about the system we have developed to make sure we serve a hot, crispy and craveable Pizza Hut pizza every time,” said Zipporah Allen, vice president of marketing at Pizza Hut. “This is just another way that Pizza Hut is making it easier for pizza fans to get a better pizza.”

Pizza Hut spent more than two years looking at the entire delivery ecosystem, from the box, to the pouch, to delivery dispatch at the restaurant.

In addition to a reengineered pizza box and a new crisp sheet, the research sparked the development of an all-new pizza delivery pouch featuring three different thermal insulation materials to help ensure the pizza stays oven hot, the cheese stays melted and the crust stays crisp.

The first layer is 3M Thinsulate Insulation – the same technology that is commonly used in ski jackets. The second layer is a PET Aluminum Radiant Barrier, used in astronauts’ space blankets, which reflects heat from the pizza right back into the pizza. The third layer is a polyester fibre padding that traps heat inside, like the pink insulation found in homes.

The new and improved Pizza Hut pizza boxes feature thicker sides to lock in heat and keep the pizza in place throughout the delivery process.

Each box includes a patented crisp sheet insert that is designed to keep the pizza elevated, locking in the oven-hot temperature, and keeping the crust crisp.

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