Pizza Hut this week opened its first new restaurant in six years.
While many of its rivals in the casual dining sector have chased expansion through new store openings in recent times, Pizza Hut has instead been investing in doing up its existing estate.
The company was taken over by private equity firm Rutland Partners five years ago and £60m has been invested in improving its estate.
It has chosen to revamp interiors and make its store network more visually appealing and modern rather than add to its estate.
The new site at the White Rose Shopping Centre in Leeds therefore represents the first time it has cut the ribbon on a store opening for six years.
Pizza Hut is understood to have invested £1m in the new restaurant and says it will create 50 new jobs.
Pizza Hut COO, Mike Spencer, was quoted as saying: “Today’s opening marks a significant landmark in our business strategy which has, for the past five years, focused on the restructure of our existing portfolio of restaurants across the UK.”
Pizza hut is occupying a unit at a new leisure extension of the White Rose Shopping Centre called The Village, where it will sit alongside TGI Friday’s, Five Guys, Chiquito and Wagamama.
The company has not indicated if it plans to open further new sites.