Healthy fast food retailer Pod has taken a leaf out of the book of the fashion and sportswear industry by appointing a celebrity ‘brand ambassador’.
The chain has agreed a three-year “ambassadorial role” with leading British cyclist, Laura Trott, to support the promotion of its 22 strong restaurant group.
The company says that world Champion and double Olympic Gold medallist Trott is the ideal fit for its business, as it has built a customer base that is looking for healthy and delicious fast food to support a healthy and sporty lifestyle.
Pod will give unique access to Trott through a series of promotions and will also give their customers a fascinating insight into the lifestyle and choices that have to be made by an elite sportswoman at the very top of her game in the coming years.
The launch has coincided with Olympic year when the cyclist will be hoping to add to the two Gold medals she won at London 2012.
The athlete will be used in marketing and promotional campaigns for an initial three-year period as Pod strives to build on the association to promote the fact that healthy choices of food do not have to compromise on taste and enjoyment.
Trott said: “I couldn’t hope to promote a more suitable brand. I have had a career of making sacrifices to achieve my success, and pod’s commitment to produce innovative, nutritious and delicious food shows that people can still enjoy fantastic tasting fast food even when they are looking after their health. Of course as well as the restaurants, pod uses bicycles to deliver many of their delivery orders, so I am delighted that they also support my sport that I love so much!”
John Postlethwaite, chairman of Pod, added: “We are delighted that Laura has chosen pod as her brand of choice in our sector. I think it’s a perfect fit and supports our belief that we are the leading and most innovative healthy fast food group in our sector. We have exciting plans to grow the chain rapidly over the next couple of years. To have the support of one of the world’s leading female athletes, as well as her being such a popular and kind personality is fantastic news for the company.”
From being one of the first food-to-go brands to deliver take away porridge back in 2005, and finding a way to serve freshly scrambled ‘takeaway’ eggs back in 2006, Pod is recognised as one of the pioneers of the London food scene.
All recipes are hand-prepared by the team each day in its in-store kitchens, while the company employs fully-trained coffee baristas in all its shops.