POWER LIST 2017, CHAIN CHAMPIONS: Dennis Deare, Divisional Director, Mitchells & Butlers

Mitchells & Butlers

When Mitchells & Butlers restructured its senior operations team by creating four distinct divisions within the business last year, it was a sign of the pub and restaurant giant’s desire to get itself in the best possible shape to take on the challenges of an increasingly rocky market landscape.

Dennis Deare, who looks after the ‘Premium’ aspect of M&B’s business, has undoubtedly been among the busiest of his colleagues when you consider the huge roll-out and conversion programme involving flagship upmarket steak chain Miller & Carter, which falls into his remit. Dennis Deare portrait

The Miller & Carter brand has a clear and attractive offer to guests, and one which consistently delivers strong like-for-like sales and volume growth for the publicly-listed operator.

With the company keen to make the best use of its strongest brands by matching them individually to the right sites, M&B is relying on Dennis and his senior team to oversee the development of a more premium portfolio that can deliver the EBITDA performance it has already demonstrated and get Miller & Carter to 100 sites.

There is certainly nobody better suited to the challenge given Dennis’ extensive background in brand operations, food procurement and menu creation.

Profile

Company: Mitchells & Butlers
Address: 27 Fleet Street, Birmingham, B3 1JP
Tel: 01214 984000
Twitter: @eatdrinkmb
Website: www.mbplc.com
Focus: Pubs and restaurants

The 2017 FEJ Power List is supported by Category Sponsor Samsung. For more details click HERE

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