Precision rules out price hike despite higher component costs

Engawa

Precision Refrigeration has ruled out raising its prices this year despite upgrading its equipment to bring it in line with new Minimum Energy Performance Standard (MEPS).

All relevant Precision products now have energy labels, along similar lines to those found on domestic appliances, with the company investing heavily in improving the energy efficiency of its kit.

“Our engineers have been beavering away to make sure Precision products are amongst the most efficient on the market,” explained Nick Williams, managing director of Precision.

“Many will look the same, but behind the scenes nearly all the components have changed and use the latest, most energy-efficient technology throughout. Most of the new range will have eco-friendly and ultra-energy-efficient R290 hydrocarbon refrigerant as standard – we plan to be as close as possible to 100% hydrocarbon during 2017.”

The upgrades mean that, for example, its top-selling MCU211 two door counter, HPU150 undercounter refrigerator and LPU150 undercounter freezer are all ‘A’ rated, Williams said.9c79a5ef91fd6253_org

Despite the enhanced performance of the new products, and the costs associated with upgrading their components, Precision said it would not raise prices. In fact, the company has announced that there will be no price increase until January 2017.

Precision has worked hard to keep dimension changes on the new models to a minimum. The only products with modified exterior dimensions are the single door gastronorm uprights, the MPT601 and LPT601, which are 40mm deeper and 85mm higher than their predecessors.

Due to the length of the test procedures (testing each model takes three days), and Precision’s extensive range, a few of the company’s more specialist products have had to be temporarily removed from sale in the EU, until the company has time to complete design changes and testing.

They include freezers with drawer options, wall cabinets and mobile banqueting carts. “We will let the market know as soon as these models become available again,” said Williams.

At this stage MEPS does not apply to products such as blast chillers, bottle coolers and prep counters with ingredients wells.

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