Pret and Greggs share coffee house crown

Pret A Manger

Greggs and Prêt à Manger have been voted as the brands that provide the best coffee experience in a survey of UK consumers.

The pair beat their high street counterparts to the title of ‘UK’s most desired coffee shop/snack hotspot’ in a poll of 4,000 people carried out by Market Force Information.

Café Nero, Costa Coffee and Starbucks trailed slightly behind to complete the top five.

Respondents were asked to rate their satisfaction with their last experience at a given coffee shop and their likelihood to recommend it to others. The data was averaged to rate each restaurant brand on a Composite Loyalty Index.

Additionally, Market Force looked at the attributes that drive consumer preferences for an excellent coffee experience, focusing on eight critical drivers such as service, food quality and value.

Consumers found that brands provide good service, clean restaurants, and high food quality, but have opportunities to improve healthy food options.
Consumers rated Prêt à Manger as being the best on seven of the eight critical drivers of satisfaction.

Greggs scored best on only one attribute — value received for money spent. Greggs came in second best on friendliness of staff, speed of service, and store cleanliness.

When coffee locations score well on the eight critical drivers, 95% of consumers will recommend the brand. When coffee locations excel on only one of those critical drivers, only 34% will recommend.

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