Pret A Manger is to open its first motorway service shop as part of a trial partnership with Welcome Break, it was revealed today.
The shop is scheduled to open at the end of summer at the South Mimms Services on Junction 23 of the M25. The menu will include a large selection of Pret’s freshly-made sandwiches, salads, wraps, baguettes and hot options, alongside organic teas and coffees, cold drinks, fruit and snacks.
Pret A Manger CEO, Clive Schlee, said: “This is a new area for the Pret business, and one we’re looking forward to exploring. We’ll obviously have our own kitchen on the premises, allowing us to serve motorway customers with fresh, natural food, handmade throughout the day. I’m sure this natural food, and our organic coffee, will be well-received by motorway customers.”
Rod McKie, CEO of Welcome Break, is hopeful that putting the Pret brand on the header boards for the first time is the start of a much bigger partnership.
“I am confident that this trial will be successful and lead to a long term partnership with Pret A Manger, and bring this amazing brand alongside our world class portfolio of brands to offer even greater choice to the travelling UK public,” he said.
The first shop will be a 12-month trial with Welcome Break, and if successful will lead to other Pret shops opening in Welcome Break Service Stations.
Schlee added: “We will watch the results of the South Mimms shop with interest, and look forward to seeing how customers respond to Pret in this new environment.”
Welcome Break already works with a number of well-known foodservice chains including Starbucks, Harry Ramsden’s, Papa John’s, Dunkin Donuts, Krispy Kreme, KFC and Burger King.