Pret ‘veggie’ experiment culminates in second store project

Veggie Pret outside

British sandwich chain Pret A Manger has announced the opening of its second Veggie Pret shop in London’s Shoreditch next week.

The popular food chain first launched Veggie Pret as a pop-up experiment last year and within a month had converted it into a permanent fixture following its initial success.

According to the latest blog post by Clive Schlee, CEO of Pret A Manger, a lot of Pret staff wanted their shops to go Veggie following the success of the first store, however, the location for the new shop will open on Shoreditch’s Great Eastern Street due to the high levels of vegetarian sales in the area.

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In response to requests by customers for additional vegetarian and vegan options, Schlee said: “Our chefs have been experimenting with new ingredients and flavours to meet the challenge. We’ll open Great Eastern Street with 20 new recipes on the menu, including a vegan Macaroni Cheese – which has taken our team the best part of a year to perfect – and a vegan chocolate brownie.

“As ever, I encourage you to let us know what you like and what we’re getting wrong. We read every tweet and review and they help us decide which recipes you’d like to see in all our shops, and where we need to try harder.”

In addition to Pret’s UK expansion, the company has been focusing on its global operations recently launching its ‘Not Just For Veggies’ campaign in Hong Kong which received “a very enthusiastic response from customers and media” and caught the eye of the Buddhist community.

“It can be no coincidence that the launch of the campaign has helped our Hong Kong business to enjoy three consecutive weeks of record sales. It seems the movement for eating less meat continues to grow. The next stop for Pret will be the US, where we’ll be launching a new veggie range in all our US shops at the end of April,” added Schlee.

The Shoreditch Veggie Pret will open on 4th April at midday.

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