Pub group streamlines back office operations with more data-driven approach

SynergySuite

Pub group Hawthorn Leisure has installed new technology across its fully managed pub portfolio to streamline back office operations, unlock value and provide managers with real-time access to workflow tools and business analytics gathered from all locations.

The company has selected software developed by SynergySuite, a cloud-based restaurant management solutions specialist that also provides technology to chains such as KFC, Tesco and BrewDog.

SynergySuite will provide Hawthorn with online tools that have breakthrough intelligence and algorithms, adding a more data driven approach to managing Hawthorn’s back office, from inventory management and controlling supply chain end-to-end, to sales analytics, cash management, HACCP reporting, human resource management, employee scheduling, and payroll integration.

The online platform seamlessly integrates with Hawthorn’s point-of-sale systems and accounting platforms to consolidate data and provide executives and managers with instant access to sales and cost.

“Being able to instantly understand key business metrics such as sales, margins, labour costs, and tasks that have been completed within the sites is extremely important to us,” explained Hawthorn Leisure’s operations director Andrew Parker. “We’ve turned to a company that has the expertise and technology in this area to simplify and improve our back of house operations.”

Hawthorn Leisure, which operates more than 350 leased and tenanted, semi-managed and fully managed pubs across England and Scotland, was formed three years ago.

Restaurant chains are increasingly investing in back office technology to streamline processes and improve access to critical business data.

Niall Keane, SynergySuite’s CEO, says many of its clients were previously using multiple software systems to manage different back office functions such as staffing, inventory, and supply chain management. “This means data is siloed, limited, and analysis is usually received too late,” he said. “With a single integrated system like ours, the entire back office is running in the cloud, no Excel, and no unnecessary paper. Data across all functions of the back of house are consolidated instantly to support a more profitable operation.”

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