QSR chief sets up personal consultancy to steer operators through tough times

Max Hilton Jenvey, the former chief operating officer of QSR chain Chopstix and a 30-year veteran of the foodservice sector, is setting up his own consultancy to help steer troubled and fledgling operators through difficult times.

Mr Jenvey, whose business will trade under the name ‘Oxxygen’, said he had spotted “both a gap and requirement” to support foodservice brands trying to make their way in the market. Chopstix

Having been with Chopstix for three years – during which time the size of the company’s estate has tripled – Mr Jenvey was promoted to global head of franchise at the end of last year with a remit to develop the chain overseas.

But with his new venture officially launching today, Mr Jenvey will make his experience and expertise available to other companies.

He said his primary targets include fast-growing brands, as well as established businesses encountering difficulties, and that he is happy to work with clients on either a short-term or medium-term basis.

“The food and drink sector has never been more competitive than it is currently and as a result we’re seeing young firms falter through lack of knowledge and seemingly well-established brands struggling – or worse,” he said. “There is clearly both a gap and requirement in the market to assist fledgling companies or struggling brands to help them develop successfully, and that is where a company like Oxxygen would come in.”

Mr Jenvey’s three decades in the industry have seen him serve companies such as ExxonMobil, Compass Group and McDonald’s.

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