QSR franchisee behind Prime Burger sells business to catering giant

Prime Burger

Hospitality and foodservice operator Delaware North has announced it has acquired five-strong Magicgoal Ltd.

The husband-and-wife team behind Magicgoal, Robert Tame, who serves as managing director, and Sam Steele, communications director, operate five fresh-quality quick-service restaurants and kiosks within London’s primary travel hubs and event venues.

Magicgoal currently manages Prime Burger franchises at London’s St Pancras International and Euston Railway stations as well as ExCel London Exhibition Centre, where Magicgoal also has Rotisserie Chicken and Sandwich & Co.

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Prime Burger, in particular, has become a favourite for commuters with its money-back guarantee of serving a fresh-quality burger in eight minutes or less.

“Magicgoal is an exciting acquisition for us as it marks our intention to develop very high-quality proprietary brands and further innovate our existing operation,” said Doug Tetley, managing director of Delaware North’s UK business.

“The Magicgoal portfolio complements our footprint in UK travel hubs and gives us an excellent base to deliver new concepts and formats in our stadia, exhibition centres, and visitor attraction markets.”

In the UK, Delaware North operates food and beverage services at several high-profile sporting venues, including Wembley Stadium, Emirates Stadium and London Stadium, along with airport restaurants at Heathrow, London Luton, Glasgow and Edinburgh airports, among others.

Delaware North has annual revenue of about $3bn (£2.3bn) in the sports, travel hospitality, restaurants and catering, parks, resorts, gaming, and speciality retail industries.

Tame added: “Being part of the Delaware North UK family means we will have more resources to continue to bring very good quality food to busy people on the move. It is an honour to be invited to join the U.K. team, and to become part of a multinational company that shares our vision to always put the customer at the heart of everything we do.”

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