Manufacturers have invested heavily in making their equipment more efficient in recent years. But many in the industry still believe that operators consider other factors — particularly price — over and above efficiency. Why do you think this is?
Bob Wood, director, DC Warewashing & Icemaking Systems: Like many things in the catering arena it depends not just on the dealer but also the customer, and the relationship between the two. A distributor that works closely with their customer will tend to have more influence and be in a position to explain the virtues and advantages of energy efficient technologies within machines, helping to justify the often increased initial capital cost.
On the flip side, distributors are ultimately guided by the purchasing priorities (cost) and requirements of their customers and tailor their product suggestions and recommendations accordingly. Customers with a focus on long-term cost savings potential and/or have a commitment to a social agenda or a carbon reduction policy will obviously demand products to suit their requirements, while those with a focus on initial capital cost may be tempted to steer the other way.
Nic Banner, sales director, Induced Energy: Until induction is more mainstream it will always be price-driven. While you get what you pay for, those caterers venturing down the induction route for the first time may well want to try equipment at a lesser capital outlay, rather than going straight to the premium brands. It is for this reason that Induced Energy has recently introduced the QX by Induced Energy range of induction to fill a void in the market that allows caterers to try a high quality induction at a lower price.
Phil Smith, commercial manager, Retigo: I feel foodservice operators consider factors such as price over efficiency as they can’t always ‘see’ the efficiency of the equipment they are using. When purchasing equipment, the bottom line price is very clear and final. Energy efficiency only comes in when you take a look at the service bills every quarter.
Julian Lambert, sales director, Maidaid Halcyon: With anticipated reduced capital expenditure this year, major predictors of economic forecasts have indicated that economic growth will continue to weaken during 2018 and 2019. Due to these predictions, Maidaid Halcyon will continue to offer the market a full range of quality value for money and energy efficient warewashing solutions, giving the customer the best of both worlds. Maidaid Halcyon has always been aware that while customers require the most efficient equipment when the decision to purchase is made, a cheaper option will often be chosen although it will not be the most energy efficient.”