RDA takes centre stage in burger operator’s UK launch

Following the success of The Counter, design and installation company Restaurant Design Associates (RDA) has been appointed to design and fit-out the first ever UK site for BUILT Custom Burgers.

BUILT Custom Burgers is the fast casual version of The Counter, which opened in Glasgow in June, serving popular ‘build your own’ burgers, fries and shakes, among other dishes.

RDA was approached to take on a roll with the project based on its design concept for The Counter, a high-end American style diner in the heart of the Scottish city.

RDA’s design team is currently working to create a unique interior design for BUILT Custom Burgers for its upcoming Ilford site in London, which will have the same atmosphere as The Counter.

Interior features will include exposed brick and aged leather seating, conduit feature lighting and a rustic, feature piece counter hand-painted with the restaurant’s core brand messaging, as well as bold brand graphics throughout.

Nick Bradley, director at RDA, said: “We are thrilled to be working with team again to help bring BUILT to London. Part of the design challenge, as it was with The Counter, is ensuring that we translate the USA brand for UK diners and we are working closely with our client in the UK and the BUILT operational and marketing teams in the US to ensure that happens.”

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