Rebrand for hotel group with food at heart of its strategy

White Hart Hotel, Boston

The Bulldog Hotel Group is rebranding its business to The Coaching Inns Hotel Group as it looks to continue its expansion in the market.

The Lincolnshire-based outfit, which puts good food at the heart of its proposition, has been operating in the UK market since 2007, growing from two to eight sites over that period.

It became The Coaching Inns Hotel Group as of August 1 after recently unveiling a £20m expansion programme in the UK.

Kevin Charity, founder and managing director, said the name change indicates its desire to be the number one operator of regional inns in the country, with casual dining central to its business model.

“We have a very clear strategy for acquiring high quality coaching inns in busy market towns and revitalising them in order to compete against a backdrop of ever-improving food, drink and accommodation offers across the UK,” he said.

“The traditional coaching inn continues to be the key hospitality venue in a large number of towns across the country and the sector continues to provide excellent opportunities for growth and investment.”

The group currently operates properties in Powys, Market Harborough, Boston, Oundle Moreton in Marsh, Holmfirth, Horncastle and Piercebridge.

Earlier this year it secured a £4.5m investment from Business Growth Fund to support a £20m plan to double the number of sites it owns over the next four years.

Bulldog was recently named as one of the London Stock Exchange Group’s 1000 Companies to Inspire Britain 2015, which honours some of the fastest growing SMEs in the UK.

The company specialises in identifying high quality coaching inns and modernising their offering across food, drink and accommodation. The business has annual sales of more than £10m.

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