Rexmartins says awareness of its RMB range of catering equipment is growing rapidly in the market as it prepares to sign its first formal distribution partnerships.
Managing director Wayne Phillips (pictured left with Martin Porter) told FEJ that the appointments would give the brand greater sales coverage of products such as fryers, pasta cookers, induction and integral self-extraction systems.
“We have got our first two distributors on board and those agreements are close to being finalised. I don’t want to name them at this stage, but one is in the north and the other is in the south,” he said.
After two years of R&D, Rexmartins is at Commercial Kitchen this week to showcase the portfolio in its entirety.
Mr Phillips said that its commercial BBQ systems, in particular, were “going down a storm”, while one customer it met at the show was about to sign a deal for 240 heating units.
“People now realise we are an independent brand and are taking us seriously,” he said. “We are a family-based business, not a corporate entity, and we are fairly priced within the market, which I think is now in customers’ mindsets. Above all though, customers like the equipment because of its cost efficiency, durability and usability.”