Robot Coupe chefs cruise to demos in customised metallic vans

Robot Coupe van fleet

Operators booking field sales demos from Robot-Coupe won’t be able to miss its chefs arriving for duty after the catering equipment firm took delivery of a new fleet of gleaming metallic Mercedes-Bens vans.

The French-owned brand, which supplies restaurants and caterers with commercial food processors, veg prep machines and stick blenders, has switched to new personalised Mercedes-Benz Vito vans after acquiring funding support from Mercedes-Benz Financial Services.

The seven vans, which are supplied in a combination of long and compact lengths, are assigned to Robot Coupe’s field-based chef demonstrators, who visit established and prospective customers to present the company’s products.

The sole exception is an extra-long panel van, which is used by a mobile engineer who resolves any technical issues with equipment in use.

Robot Coupe’s origins in Burgundy, a region renowned for its gastronomy, go back almost half a century, to when Pierre Verdun produced the world’s first food processor.

The firm’s UK operation, which has a head office in Isleworth, west London, had been using smaller Mercedes-Benz Citans for the last three years.

Its decision to switch to the Vito was based not only on the vehicle’s extra carrying capacity, but also on the optional availability of the seven-speed 7G-TRONIC PLUS automatic gearbox. This smoothly transmits the van’s 136 hp output to the road via the rear wheels.

Paul Easterbrook, director of sales at Robot Coupe, said: “The Citans have been very good, but the Vito offers the extra space that allows our chef demonstrators to carry more equipment. The second row of seats means we can take fewer vehicles to exhibitions and events, and is also useful when we go out and about with our distributors or customers.”

Mr Easterbrook also said the vans “knock spots off the competition” in terms of safety.

“We cover the entire country and each vehicle will be covering upwards of 40,000 miles a year – it’s crucial that we do everything we can to protect our colleagues from injury while they’re at work,” he said.

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