Shake Shack shuffles into Oxford Street

CHICAGO, IL - JANUARY 28:  A sign hangs outside of a Shake Shack restaurant on January 28, 2015 in Chicago, Illinois. The burger chain, with currently has 63 locations, is expected to go public this week with an IPO priced between $17 to $19 a share. The company will trade on the New York Stock Exchange under the ticker symbol SHAK. (Photo by Scott Olson/Getty Images)

US chain Shake Shack is to open its latest UK store in the heart of Oxford Street next week.

Situated in the heart of the lively West End, a short walk from the Tottenham Court Road underground station, the branch will seek to attract theatregoers, shoppers and professionals alike.

Shake Shack is a modern day ‘roadside’ burger stand known for its 100% all-natural Angus beef burgers, griddled flat-top dogs and crispy crinkle cut fries.

“We’re looking forward to deepening our relationships with long-time local producers and connecting with even more Londoners in the community,” said Shake Shack UK’s business director Nigel Sherwood. “New Oxford Street is thriving, and this is the right time and perfect place to launch our third London Shack.”

Since the original Shack opened in 2004 in New York’s Madison Square Park, the company has opened multiple locations in 12 states and the District of Columbia, as well as international locations including London, Istanbul, Dubai, Moscow, Tokyo and more.

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