A good fridge is one of the most important pieces of equipment in any kitchen, but it’s usually taken for granted. So says UK manufacturer Williams Refrigeration, which has launched a social media campaign to highlight the importance of regular equipment maintenance.
The Ali Group-owned company says it is time for these “stars of the kitchen” to get the recognition they deserve and is banking on its ‘#loveyourfridge’ campaign to do just that. It has also created a brand new loveyourfridge.co.uk website bursting with hints and tips, including a complete guide to choosing the right fridge, and more chances to receive goodies.
The aim of #loveyourfridge is to help raise awareness — in a light-hearted manner — of the vital role fridges play in commercial kitchens. Williams says it will help ensure fridges have the longest possible working life by highlighting simple maintenance tasks that can keep it in tip-top condition.
“While the best quality fridges will last the longest, they still need to be looked after properly too,” says Malcolm Harling, sales and marketing director at Williams. “Even the most robust fridges, like a Williams, can benefit from some TLC. After years of unassuming service, it’s time for fridges to have their moment in the spotlight!”
Chefs and operators are encouraged to get involved on Twitter by sharing pictures and tips using the hashtag #loveyourfridge.
Particularly creative or amusing tweets could receive a fridge care pack, featuring items to help keep fridges looking and performing as good as new. The pack includes a polishing cloth, stainless steel cleaner and a condenser cleaning brush. Also included is a guide packed with useful tips on looking after your fridge.
“Whether you’re showing off a new purchase, celebrating years of hard work, or you just want to let others know your top tips for a happy fridge, #loveyourfridge and celebrate all things refrigeration,” added Harling.