Soaring sales of pizza ovens fuel supplier’s quest to plug market gap

One of a team of professional neapolitan pizza makers kneads dough to give away free pizza margheritas in Dante square in downtown Naples, on August 27, 2008.  Pizza chefs in Naples gave away more than 5,000 free pizzas to protest against restaurants that have "unfairly" hiked up the cost of a pizza amid rising global food prices. Sergio Miccu, president of the association of Neapolitan pizza chefs (ANP), accused restaurants and pizza chefs of increasing pizza prices to a level that is not justified by the cost of the basic ingredients.  AFP PHOTO / Roberto Salomone (Photo credit should read ROBERTO SALOMONE/AFP/Getty Images)

A supplier of sustainable fuel for commercial restaurant ovens has extended its product range in direct response to the growth of the UK’s pizza chain market.

Big K Products UK, which provides specialist wood and charcoal fuels, has launched a product called Forno, which has been created specifically for pizza ovens.

Director Mike Theodorou insists that with more operators getting into the pizza market, there is a greater need for product which creates a long-lasting top flame and high heat output, and that offers low ash and low moisture.

“As the pizza oven market has developed and moved from traditional independent operators to multi-site national operators we saw increased demand for an easy to use product,” he said. “Big K Forno has been developed in the UK to fill this gap in the market and we are convinced that this is one of the best-performing compressed wood products in the market.”

Big K was the first UK-based company to produce kiln dry wood logs for the developing pizza oven market in commercial quantities approximately 18 years ago. All its wood is from ethically-sourced UK woodlands and is fully sustainable.

Forno is 100% natural hardwood saw dust, compressed using a specialist press so that it doesn’t expand and break up into a pile of burning ash. The logs are octagonal to eliminate rolling and make stacking more stable in the oven, and there is a hole in the middle to help the lighting process and create a stable burn throughout.

Big K UK is making the product available in 17kg packs, each containing 10 logs.

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