Son of Giraffe founders builds own restaurant empire

Monkeynuts

The son of the founders behind Giraffe — the restaurant chain bought by Tesco in a £49m deal — has just opened his fourth restaurant venture.

Gideon Joffe, whose parents Juliette and Russel Joffe sold their business two years ago, has launched a Monkeynuts restaurant in Barnet. The 70-cover restaurant, which occupies 1,800 square feet, is the second site to carry the Monkeynuts name.

Joffe also operates Chooks in Muswell Hill and Chez Bob in Belsize Park — both of which he intends to expand.

“We’re delighted to open our second Monkeynuts in Whetstone, a growing neighbourhood with lots of potential,” he said. “We now enter our next stage of growth with a roll-out planned for Chooks and Chez Bob over the next two years.”

With a casual, all-day menu from breakfast, brunch through to dinner, Monkeynuts has a focus on steaks, burgers and fresh salads alongside craft beers, wines and cocktails. The menu will also feature grilled chicken and salmon, ribs and fish tacos with an emphasis on good value.

The interior by Rosendale Design, has taken inspiration from retro American steakhouse and wine bars, with bench seating, vintage posters and ceiling fans to complement the look.

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