Star creates dedicated food offer for pub managers on profit share scheme

UK-based Star Pubs & Bars has added an enhanced package of support for its ‘Just Add Talent’ operators, a year after launching the turnover and profit share agreement.

The company, which runs 1,000 pubs across the UK, has confirmed it is introducing additional support for the manager-operator model, which it set up as an incentive for individuals to kick-start a pub business at a fraction of the start-up cost of taking on a leased or freehold premises.

The updated support package will include a new state-of-the-art back office system to improve operational efficiency, a comprehensive food offer to give customers more reasons to visit and a 24/7 health and safety consultancy service to provide operators with expert back-up and peace-of-mind.

Star is keen for Just Add Talent pubs to have a strong pub food offer, giving operators an extra income stream and helping to drive wet sales. Menus, marketing materials and produce will all be provided to make offering food easy for operators. The focus will be on exceeding customer expectations by delivering outstanding quality at good value prices. Ingredients will be premium – burgers, for example, will use British beef and brioche buns, according to the chain.

The till and back office systems, provided by hospitality specialists Zonal, interface with an Acquire purchasing system that processes orders for food, drink and all consumables. They will free up operators to focus on the front of house and their customers enabling them to build strong community pubs.

A Health & Safety helpline from Shield Safety provides information and guidance on health and safety related issues should they arise and management of these, if required.

Beki Davies, Just Add Talent manager, said: “We want JAT to be the best managed operator on the market. Our starting point was to create a unique turnover and profit share agreement, which we believe is the most generous in the sector. We want the rest of the support to be as exceptional. We’ve worked closely with our first Just Add Talent operators and BDMs to develop this enhanced support.

“For many Just Add Talent operators, this is their first business. This package provides them with the back-office efficiency needed to allow them to focus on delivering great and personal hospitality which is the hallmark of a great local.”

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