Star Pubs & Bars is to invest £75,000 in independent chef consultancy support to help its pubs make more money from their kitchens.
The chain provided specialist support to 36 pubs last year and, following the success of that programme, is rolling it out to a further 100 licensees this year.
The support will be focused on driving food sales and will be tailored to each pub’s needs.
It will help licensees with every kind of food business from those with fledgling offers looking to expand to those who have built up large, established food operations.
Training chefs will spend at least two days working with licensees and their kitchen teams at each participating pub.
Support will meet the bespoke needs of individual pubs but will predominantly address one of the top five food issues Star says face licensees: menu development and new menu training; modern food presentation techniques; food quality and speed of service during peak trading times; increasing GP and yield control, and kitchen standards.
Licensees will also receive a comprehensive action plan full of ideas, observations and practical solutions from the training chefs after their visit.
Independent chef consultancy firm, Food Development Services will deliver the support. Trainers have been individually selected by Star for their extensive experience as chefs in top pubs, hotels and restaurants as well as for their coaching credentials.
The initiative is a key part of ‘Star Food’, Star’s comprehensive food programme launched in 2015 to further its ambition that food will account for 50% of the estate’s sales by 2020.
Lawson Mountstevens, managing director of Star Pubs & Bars, said: “Success is not just about delivering great food, it’s about making food a profitable income stream generating maximum sales for licensees. With considerations ranging from kitchen ergonomics to supplier negotiation it’s an incredibly complex and challenging area, especially for licensees without a catering background.
“Star Food is about giving licensees the advantage in a competitive market place where customers are demanding on trend and great value yet ever more premium food and drink. Having witnessed the difference this bespoke chef support makes, we’re delighted to be extending it in 2016.”