Start-up slashes nitrobrew costs for caterers eager to exploit beverage megatrend

Start-up firm Hatfields London has capitalised on the nitro coffee megatrend with the release of its cost-effective NitroPress coffee dispenser.

According to the coffee specialists, the nitro coffee megatrend has been growing in recent years, with major coffee chains, including Starbucks, continuing to expand their nitro coffee offering.

While Hatfields London acknowledges that the trend is on an upward climb, it believes the current draught system requires a substantial investment and brings inherent wastage of unused coffee and taking up valuable front of house/bar space.

The company’s NitroPress offers an alternative, cost effective and more flexible method of serving the increasingly popular coffee option, whilst also making it easier to customise the coffee.

Managing director and mechanical engineer, Jack Hatfield, said: “As part of our vision to make nitro coffee accessible to all, we took the original concept and optimised it – stripping out complexities to keep it simple. The goal was to place a NitroPress in front of anyone and for them to intuitively work out how to use it. When combined with an excellent quality cold brew coffee, the NitroPress offers an unrivalled customer experience.”

The handheld dispenser combines with pure nitrogen gas cartridges developed especially for this purpose. The unit is filled with coffee and pressurised. Flow controlled portions are served through the special nozzle, designed to create its unique cascading effect and ultra-smooth foam head.

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