Hotels offered solution to late-night room service without opening their kitchens

Feast food delivery

Food delivery start-up Feast is working in partnership with 24-hour restaurants in London to provide guests with a new concept in-room service.

The company aims to provide hotels with good quality late night room service throughout the night, without the need to open their kitchens.

The start-up, founded a year ago by TV news reader Simon Pusey and backed by billionaire businessman H.E. Sheikh Ghassan I. Shaker, has just launched a bespoke site for hotels.

Partners can choose the restaurants on offer, the dishes that are available and even the prices that guests pay, meaning they can make commission on every order. Several Doubletree by Hilton’s as well as the Club Quarter’s brand are some of the chains to have signed up to the service.

Feast currently has a portfolio of 26 restaurants using its platform. “There’s such a big market here, we see hotels making thousands of pounds every month simply by adopting this,” Pusey said.

Hotels will be given access to an admin page meaning they can change the delivery radius on offer to guests, and be able to increase the prices of foods by percentage or charge a flat service fee for taking the orders to the room.

“Many places have really good room service provisionbut guests are always naturally going to be wanting something they simply can’t provide,” Pusey said.

He added: “With our range of cuisines on the platform we solve that problem while also making our partners commission at the same time. It’s a win win.”

As well as the 24 hour hotspots Balans Soho Society and VQ, Feast works with several China Town favourites and the Lebanese chain Maroush, and Pusey thinks this quality will match the standards expected of hotel food.

For the next two months hotels can sign up to trial the service for free, after-which a one off registration fee of £250 will be charged.

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