POWER LIST 2016, BUSINESS LEADERS: Steve Richards, Chief Executive Officer, Casual Dining Group (CDG)

Cafe Rouge at Birmingham's Bullring reopens after a refit.

There is a street in Manchester on which you’ll find a Bella Italia, a La Tasca, a Belgo and a La Vinia, all within close proximity to one another and all owned by the Casual Dining Group.

The prospect of inter-company sales cannibalisation would make most operators feel uncomfortable, but for CDG it perfectly encapsulates the essence of what the group is about today. steve-richards-person

“Dominating diversity and being able to capture market spaces is actually really interesting for us,” explains CEO Steve Richards, who has led the company to new heights since investment firm Apollo Global Management bought the former Tragus business and set about restructuring the group.

CDG’s scale currently transcends more than 300 restaurants in the UK but after pulling off one of the most dramatic brand overhauls in the history of the casual dining scene, it is not content on stopping there. This year alone it will create 4,000 new jobs on the back of opening more than 35 new sites and carrying out 40 major refurbishments. Its profits are forecast to more than double over the next two years.

“Our vision for the group, and where we are going, is that we think we could be a 600 restaurant business in the UK,” reveals Steve.

Profile

Company: Casual Dining Group (CDG)
Address: 163 Eversholt Street, London, NW1 1BU
Tel: 020 7121 3200
Twitter: @CDiningGroup
Website: www.casualdininggroup.com
Focus: Casual dining

The 2016 FEJ Power List is supported by Headline Partner C&C Catering Equipment. For more details click HERE

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