Stuart Campbell spearheads kitchen CAD specialist’s quest for UK market share

Stuart Campbell, VP international sales

Stuart Campbell, the man who helped build CaterQuotes in the UK during a six-year spell as managing director, is returning to the software side of the industry by joining foodservice design and publishing specialist Specifi.

Campbell has been named as the US-based company’s new vice president of international sales and will lead its drive for market share in the UK. As well as 3D kitchen design tools, Specifi offers solutions that assist with bid and tender workflow, price list management, service and maintenance software and symbol creation software.

He said he was delighted to be working for a firm that is renowned for delivering technology that brings restaurant and kitchen concepts to life.

“Those that know me well will be aware of my belief that access to information and the simplification of all business processes is the key to success,” said Campbell. “There is perhaps no better recent demonstration of this here in the UK than the introduction of BIM. The importance of joined-up thinking, and an ability to work cohesively and efficiently only works if businesses possess the right tools. As the only global, end-to-end solution supporting the foodservice equipment specification process, I believe Specifi offers the right tools to companies working in every area of the industry.”

Chicago-headquartered Specifi is owned by Wolters-Althoff Investments provides CAD tools that allow consultants, designers and distributors to plan advanced kitchen environments.

Earlier this year it strengthened its portfolio by snapping up UK-based outfit Schematic, which specialises in industry BIM software, content creation and repository services.

“The acquisition of Schematic’s business reflects our commitment to the UK and broader European market, and is another example of our continued investment in providing the best software tools, value-added content creation services and one-stop, open, and standards-based repositories for the foodservice equipment specification process,” said Specifi CEO Ed Marcheselli at the time of the deal.

Campbell is not the only new addition to Specifi’s global team. The company has also appointed Suzanne Supplee to its advisory board with immediate effect.

Supplee most recently completed a short-term assignment on Specifi’s behalf organising the North American Sales organisation and designing the company’s sales and marketing strategy.

She currently runs her own consulting organisation working with food equipment manufacturers after previously holding executive positions at Vollrath and Champion.

Supplee is a LEED AP+ID&C , Revit user, ASTM F26 committee member, FCSI-Revit Task Force member and a NAFEM CFSP and will provide Specifi with in-depth industry expertise.

“Specifi has built an end-to-end specification platform that provides strategic value to large and small companies across the food equipment industry. I have been championing the need for just such a platform in the industry for a long time,” she said. “I’ve been a passionate believer in the ways BIM and LEED will transform the industry since I started in the foodservice equipment industry over 25 years ago, and I’m very excited to join the Specifi Advisory Board to help them accelerate their entry into the North American market.”

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