Subway has opened its first ever store within a car dealership in the UK and Ireland.
In a move that demonstrates the chain’s willingness to embrace ever-more obscure locations, the latest Subway store is within the Skipton Ford dealership in North Yorkshire and is owned by franchisees, Mark and Ed Bentley.
Catering for the dealership’s customers and staff, the store will also serve its flagship subs, salads and flatbreads to local people as well as nearby businesses and passing trade.
The development of its business in off-high street locations is currently one of Subway’s major strategic objectives. There are currently more than 500 Subway stores in non-traditional locations, including within convenience stores, petrol station forecourts, universities and hospitals.
Brothers Mark and Ed are experienced franchisees with the brand, already having a Subway store in Garforth near Leeds, alongside owning and running three car dealerships, including the one in Skipton.
Greg Madigan, area development manager for Subway UK and Ireland, added: “Non-traditional locations are a key area of growth for the Subwya brand in the UK and Ireland. The simple operations that are involved in running a Subway franchise and the convenience offer makes it a perfect fit for these style locations, in this case for dealership customers and those visiting the store.”
He added: “The partnership with Skipton Ford is the first of its kind in the country for us, and we’re thrilled to have opened this fantastic new store with them.”