Supplier creates kit to help operators tap lucrative family market

Flexeserve Kidzone refrigerated display unit

A leading manufacturer of display counters for the foodservice industry has created a new merchandising unit aimed at helping operators tap into the growing market children’s food.

Alan Nuttall Ltd believes its Flexeserve kidZone can support operators in reaching the lucrative family market as the product is ergonomically designed to allow children to see and select their own meal options.

With the ability to display ambient and refrigerated products to suit all meal time options, the Flexeserve kidZone comes with interchangeable menu headers, a host of graphic options to create a personalised finish and storage slots for packaging.

The unit is understood to have been successfully piloted by a large chain customer and is now being made available to the wider market.

Mick Steele, technical director for Alan Nuttall Ltd, says the company believes the equipment will particularly appeal to buyers from cafes, coffee shops and foodservice operators within farm parks, theme parks and leisure and tourist venues.

“Creating extra family meal occasions offers a route for operators to encourage additional visits by appealing to the 47% of family diners who eat out of home for quality time together,” he stated.

“According to Mintel, faster service formats should help foodservice operators target families and the new Flexeserve kidZone is designed to encourage families to eat out with you. After all, children, more than anyone, eat with their eyes and this display is instantly appealing.”

To maximise appeal, the unit is also supplied with a starter pack containing illustrated activity bags and crayons with colourful packaging that is ideal for eating in or taking away.

Alan Nuttall Ltd is one of the largest shopfitting companies in the UK, employing 600 staff. Its clients include Asda, Costa, Pret A Manger, Fortnum & Mason and the Royal Albert Hall.

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