Tag Archives: Giraffe

Boparan Restaurant Group serves up discounts for Britain’s frontline heroes

Boparan Restaurant Group serves up discounts for Britain’s frontline heroes

Boparan Restaurant Group is introducing a raft of new offers especially for Britain’s frontline services. With another testing winter in store for Britain’s frontline service personnel, the casual dining group said it would help to reduce the pressure on the pockets of the tens of thousands emergency sector workers across its Giraffe, Ed’s Easy Diner

Giraffe & Ed’s Easy Diner enter first retail partnership

Boparan Restaurant Group has entered into partnership with supermarket giant Tesco for the launch of retail ranges from two of its popular brands. From today, a variety of world dishes from Giraffe and US-inspired desserts from Ed’s Easy Diner will be available for purchase in more than 300 Tesco stores nationwide, as well as online. Included in the new appetiser range from

Giraffe feeling ten feet tall after securing significant franchise agreement

Boparan Restaurant Group (BRG) this morning confirmed that it has entered a new franchise partnership with leading global group Lagardère Travel Retail to open its Giraffe Restaurant concept in Spanish airports. The first outlet as part of the deal is scheduled to open later this year at Malaga Airport, which is one of the country’s busiest

EVERY LITTLE HELPS: Where Tesco is spending its catering equipment budget

With nearly 500 cafes to its name, supermarket giant Tesco owns one of the biggest kitchen estates in the UK. FEJ finds out where it’s putting its catering equipment budget. When Tesco shelled out £49m for restaurant chain Giraffe four years ago, it represented a dynamic vision of how the supermarket giant thought consumers would

Casual dining chain Giraffe rebrands business for the Instagram generation

Casual dining chain Giraffe has relaunched its business as ‘Giraffe World Kitchen’ and claims it has already seen sales rise 13% in sites where the new look has been rolled out. The company, which was owned by Tesco until its sale to Boparan Restaurant Holdings last year, hired integrated branding agency Ragged Edge to deliver

DATA JUST OUT: Fall in pub and restaurant groups exposes ‘flat’ market

Britain’s managed pub and restaurant market experienced a dip in trading in May, with operators recording collective like-for-like sales down 0.4% compared to the same month last year, latest figures from the Coffer Peach Business Tracker show. Groups trading in London did slightly better with like-for-likes up 0.1%, compared to a 0.6% fall outside of

EXCLUSIVE: Tesco to equip 100 in-store cafe kitchens this year

Tesco might have exited the branded restaurant business with the sale of Giraffe last year, but it is currently embarking on one of the largest kitchen refurbishment programmes in the UK, FEJ can reveal. The disposal of the casual dining chain, which it bought for £49m only four years previously, was widely regarded as the

Restaurant chain heavyweights sign up to £25m development

A number of major restaurant chains have signed up to an 80,000 sq ft leisure extension of Grey’s Quarter in Newcastle with more to follow in 2017. Red’s True BBQ, Smashburger and Chiquito are the latest restaurants to open, taking circa 5,000 sq ft, 2,000 sq ft and 6,900 sq ft sites as part of

£10m restaurant roll-out planned by firm that bought Giraffe

The company that has just bought the Giraffe restaurant chain from Tesco has revealed it will spend £10m expanding another of its recent acquisitions, the Cinnamon Collection. Boparan Restaurant Holdings will invest the sum in opening more than 10 new restaurants over the next three years, adding to the group’s existing sites, which include The

Tesco cuts loose from Giraffe as it offloads all 54 restaurants

Tesco’s three-year dalliance with the UK casual dining sector has come to an abrupt end after it agreed to sell off the Giraffe restaurant chain. The supermarket giant paid almost £50m for the business in 2013 as part of a strategy to create ‘retail destinations’ for shoppers and utilise space at its larger outlets. But