Technology specialist hopes to simplify customer management

Family dining areas pioneered by companies like Greene King are pulling in repeat customers.

Lolly, a technology specialist for hospitality providers, is looking to simplify the entire approach for managing customers and improving loyalty by launching a new cloud-based customer accounts system.

The customer accounts module hopes to help hospitality specialists add customers and sync their details in the cloud. The system would allow providers to move away from the traditional practice of keeping information on local PCs, with dated architecture, requiring internal back-up routines and data protection security measures.

New customers can be added on to the module directly from the till or from the back office, using a range of data including postcode and email address.

A photograph card swipes or other identity forms can be stored against the account and for security with a monetary credit, which allows for quicker transactions at busy times.

The module can report on what customers are buying, where, how much and when. In addition, their balance can be managed with designated credit limits along with full account statements, and cards can be topped up with pre-loaded values enabling the customer to go cashless.

Peter Moore, CEO of Lolly, said: “Our new customer accounts module is simple and intuitive, and has been designed to provide enterprise customer management and loyalty at an affordable price – helping smaller hospitality providers to truly build their customer base.

“Gone are the days of legacy systems which have the potential for customer data loss. We want to support our clients with the upcoming changes to General Data Protection Regulations, and are fully provisioning for this with the launch of Customer Accounts.”

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