American restaurant chain TGI Friday’s has appointed Murray Hennessy as non-executive chairman in a move that signals its intention to grow its engagement with customers.
Hennessy brings an impressive track record of delivering growth in consumer-facing sectors. Most recently he was chief executive of Trainline.com, the UK’s leading online train ticket retailer, from 2008 to 2014 and is now deputy chairman of the company.
Prior to that, Hennessy launched and grew Johnlewis.com into one of the UK’s leading online retailers, winning. He later became commercial director for John Lewis Department Stores.
Karen Forrester, chief executive of TGI Friday’s UK, said: “A key part of our current strategy is increasing engagement with new and existing guests. As part of this, we are aiming to make our digital offering as compelling as our in-restaurant experience. Murray’s understanding of digital and CRM strategies will be of much assistance to the Board as the company improves its data-driven decision making and takes advantage of new technologies. I am very pleased to be welcoming him to the Friday’s family.”
Bill Priestley, partner at Electra Partners, which acquired TGI Fridays UK in December 2014, said: “I am delighted that Murray has joined TGI Friday’s UK as non-executive chairman.
“Murray has had an extremely accomplished executive career with a strong record of innovation and growth in consumer businesses. We are delighted to have been able to persuade him to join TGI Fridays as we seek to develop and implement the company’s ambitious growth plans.”