Thai takeaway kicks off nationwide plan for rapid roll-out

BOURNEMOUTH, ENGLAND - MARCH 26:  People enjoy the warm fine weather beside the sea on March 26, 2012 in Bournemouth, England. The Met Office expect today to be the warmest day of the year so far, with temperatures expected to reach 21C across many parts of the country.  (Photo by Matt Cardy/Getty Images)

Former Giggling Squid marketing manager, Adam Webb, has announced the opening of the first ThaiWorks takeaway restaurant in Bournemouth, with four more planned within a year.

A second site is due to open before 2017 with a further two acquisitions in the next 12 months. Once a solid platform is established, ThaiWorks expects a rapid, nationwide roll-out. The company has already attracted significant investment from a number of existing industry players and will initiate a crowd funding offering next year.

The new opening is the first of what is intended to become the first truly nationwide Thai takeaway chain. Webb has invested £100,000 in refurbishing the premises. A new state-of-the art kitchen has been designed to the specifications of a team of chefs who previously worked at Chaophraya, Busaba and Koh Thai restaurants.

It will occupy the Seamoor Road site vacated by Tasty Moment Chinese takeaway in the Westbourne area of the seaside town, close the affluent Sandbanks Peninsula.

Webb left Giggling Squid earlier this year, shortly after the appointment of Camilla Katté as the company’s marketing director, following the sale of a minority stake to Business Growth Fund for £6.4m. Whilst at Giggling Squid, he helped launch its restaurant in Salisbury, Clifton, Guildford, Billericay and Esher, as the estate grew to 15 properties. He also helped coordinate its first home delivery operation in Horsham.

Webb believes too many takeaway operators skimp on quality produce to maintain margins.

“There’s a strong demand for quality Thai takeaway food which peaks at the end of the working day and for party celebrations at weekends”, he said. The plan is bringing true quality food and service into the home delivery market place.

Authors

HAVE YOUR SAY...

*

Related posts

Top