Thai-Western casual dining concept Tiger Bills has outlined its plans for overseas growth as the brand looks to international master franchise agreements to cement its reputation.
The international expansion of Tiger Bills gathered pace recently when The Lifestyle Group’s acquisitions manager, Mark Leslie, flew out to Kiev, Ukraine to commence the site search for the latest development.
Tiger Bills has already struck deals in Australia, New Zealand, India Pacific and the UAE, while investors in North Africa, the Mediterranean and the USA have also declared an interest.
Patrick Mauser, VP of Tiger Bills Franchise International, said: “We are currently in talks with potential master franchisees in China, Taiwan, Pakistan, Myanmar and the Philippines. Further afield, we are also looking at Africa and have commenced European marketing activities.”
Mauser insists that as soon as he became aware of the Tiger Bills franchise opportunity he knew it was a concept that could work well internationally. The brand is very strong and the ‘East meets West’ theme has wide appeal. The Master Franchise model enables the franchisee to be in control of an entire territory which makes it an extremely attractive proposition with strong incentives in place for master franchisees to grow their territories successfully.“
Globally, the casual dining segment has increased by 11% over the last five years. Tiger Bills claims to have identified and harnessed the opportunity for franchisees to profit from the solid market demand for casual neighbourhood dining, with a robust business model and a commercially astute offering.
The property search forms part of the support package The Lifestyle Hospitality Group offers franchisees, guiding and advising them through the initial business stages of planning, property selection, restaurant fit out, training, grand opening as well as ongoing support packages for operations, marketing and purchasing.
Tiger Bills Kitchen is essentially a bolt-on franchise option. The Thai-British casual dining concept was created for hotels, pubs and large retail operations seeking to improve their food offering.