Tim Hortons gears up for entry into UK QSR market

Tim Hortons food

Quick service coffee house Tim Hortons, one of Canada’s largest foodservice operators, has reiterated its intentions for a nationwide roll-out of UK sites.

Opening its first UK site next month in Glasgow, Tim Hortons held a special launch event yesterday where, speaking to FEJ, chief marketing officer, Neil Littler, said “expansion is key”.

The brand has extensive opening plans for 2017 and it will look to muscle itself into the competitive coffee shop market alongside Starbucks, Pret A Manger and Costa, already well established within the UK market.

As one of Canada’s most popular brands, eight out of 10 cups of coffee sold across Canada are served at Tim Hortons and more than 5.3 million Canadians – approximately 15% of the population – visit the café daily, according to the firm’s figures. The brand hopes to repeat this success in the UK.

Tim Hortons is part of Restaurant Brands International Inc., one of the world’s largest quick service restaurant companies with more than £21 billion in system sales and over 23,000 restaurants in more than 100 countries and US territories.

Great Britain is a key strategic market for Tim Hortons and is the first European country to open its doors to the brand. Responsible for bringing Tim Hortons to Great Britain is SK Group, an experienced franchise operator that has already played a major role in the successful UK expansion of Domino’s Pizza.

“We’ve witnessed Tim Hortons phenomenal success in Canada, and wanted to replicate this in Great Britain,” said Gurprit Dhaliwal, COO of Tim Hortons UK and Ireland. “It’s hard to explain just how important Tim Hortons is to Canadians – it’s not just a restaurant, it’s a way of life and a place of ‘home’, and we’re positive Great Britain will fall in love the brand.”

Meanwhile, Elías Díaz Sesé, president of the Tim Hortons Brand, said: “Bringing Tim Hortons to Great Britain and Glasgow, is something we’re really excited about. Great Britain is a nation of coffee lovers, so we’re confident Tim Hortons will continue to be a leader in the quick service restaurant sector across the pond.”

As part of its major marketing campaign prior to its UK launch, Tim Hortons announced it will be sponsoring the Canadian Embassy’s Canada Day celebrations at Trafalgar Square this year, Canada’s 150th birthday.

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