Tortilla wraps up 34th restaurant opening with three more yet to come

Tortilla Camden

Tortilla, a Californian burrito and taco restaurant brand, opened its 34th restaurant last week in Dalston, just three months after launching a site in Kingston Upon Thames.

The growing fast-casual concept, which is designed to be a healthier alternative to Mexican fast-food, also proclaimed that it will open three more stores before the end of 2018.

The 1,800 sq ft Dalston restaurant had 260 people sign up to the opening night within 48hrs and more than 500 people attended the opening events.

Like many of the Tortilla restaurants, the Dalston store pays homage to the brand’s Mexican street food and San Francisco, Mission District-inspired heritage with raw wooden beams and range of distressed metal panelling used to frame and decorate the store.

Richard Morris, managing director, said: “Dalston is a great opportunity for us, it’s an area where we see untapped potential especially being one of the only fast-casual restaurants on the high street.

“Dalston has been a ‘must-go-to’ area for many similar brands and we’re incredibly proud to be one of the first there. We’re also close to agreeing terms for three further stores, with the goal to open them before the turn of the year.”

Tortilla launched in London in 2007 as the brainchild of a Californian couple. It is not currently a franchise or part of a restaurant group.

The company made a loss of £475,000 between 2014-15 on the back of a large expansion project. But it increased its revenue by £6m to over £21m and its gross profit also grew by around £5m during the period.

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