TV presenter and farmer, Adam Henson, will tomorrow launch a national project to enable every school child across the UK to know where the food on their plate is from.
The project, titled ‘Please Sir! Feed Me Truth’ aims to connect and engage the supply chains behind all school food with what’s on the child’s plate. It is hoped it will create a generational shift in how the nation engages with and values food provenance.
Mr Henson, best known for his appearances on BBC’s Countryfile programme, explained: “The appreciation and understanding of food starts with children simply knowing how and where the ingredients on their plate were produced, but they don’t. They have no idea. Every school dinner has a story to tell – a journey. It leaves a footprint. We need every child to explore it and be inspired and learn from it.”
He hopes every school in the country will commit to making their food supply chain transparent, using technology to deliver into school dining rooms the journey of every plate of food.
The project is being operated by Happerley, an organisation founded by farmers and gaining support from across the food industry to validate the provenance of food ingredients and empower consumers to know where their food is from.
An educational resource is being supported by Midcounties Cooperative that will provide curriculum supports, arrange field trips and school visits.
Co-operative Childcare, the UK’s sixth largest nursery provider, is one of the first to endorse the scheme by giving its commitment for all its nurseries to join the project.