Two thirds of customers want nutritional information on menus

A survey has found that two thirds (67%) of eatery customers want nutritional information about every dish on the menu.

The survey, from Fourth, of 1,500 participants also revealed that half of us start at least one healthy eating plan each year – lasting three and a half weeks on average. A third of consumers also worry about ordering a menu item as they can’t trust what is in it.

Just under half of participants (45%) of consumers responded saying the believe a ‘healthy eating plan’ gets in the way of their social life. Fourth’s survey suggests introducing menu transparency of nutritional information this new group presents a great opportunity for operators to boost loyalty and sales.

Commenting on the statistics, Catherine Marshall, from Fourth said: “As a nation we’re becoming increasingly devoted to following a healthy eating plan, which has created a new consumer group of healthy eaters who chop and change their eating requirements.

Marshall acknowledges that catering for this “fickle group can be challenging”, aslife styles trends are constantly changing, so it is “imperative” that menus offer full transparency of accurate nutritional and allergen information, which can be tricky across large estates.

“Displaying nutrition and allergen information that consumers can trust is a huge opportunity to drive both customer visits and satisfaction; this group of people are disproportionately influential when choosing where to eat out with their friends,” Marshall added.




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