UK’s biggest pub group creates pizza package complete with ovens and kitchen templates

Ei Group, the largest pub company in the UK, is rolling out an initiative to help its sites get a slice of the pizza market, which includes the provision of ovens and individual kitchen plans.  

The chain’s ‘Barrel Top’ concept is aimed at giving publicans across its 4,500 estate an opportunity to make sales from pizza, with specialist support offered to ensure they are fully trained on all aspects of developing and running a commercially-attractive pizza proposition.

The comprehensive package, which also caters for pubs currently operating without a food offering, includes a range of different kitchen plans to fit the requirements and restrictions of the diverse pubs across the group estate.

A suitable set-up will be recommended depending on the needs of the site, ranging from a full pizza kitchen with a high capacity Cuppone oven, to a table-top pizza oven.

Additionally, a bespoke high quality pre-rolled dough made to the specific requirements of the group has been sourced for the offer, along with a range of other quality ingredients.

Paul Farr, head of food at Ei Group, said: “We have focused on identifying key trends across the eating out market and supporting our publicans with simple offers that tap into them and drive sales. We’re confident Barrel Top can deliver tangible results for all our publicans.

“A great pizza is only as good as its ingredients, the oven and skills used to cook it, so we’ve brought in some fantastic products and created a range of different kitchen layouts and flows, to ensure the best quality and a  easy to make product every time.”

Selected regional managers have undergone an internal training course to help them understand both the quality and simplicity of delivering this new menu and are now rolling out that experience to their wider teams as well as publicans.

They will also offer ongoing advice and conduct quality control tests for sites in their respective areas.

Mr Farr described Barrel Top as an “evolving offer” as it looks to take key learnings from its managed estate and share best practice with publicans across its wider portfolio, creating additional value across the entire business.

Ei Group, which was formerly known as Enterprise Inns, has pubs all around the UK.

IMAGE CREDIT: Linda Lewis Kitchens

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