A leading regional craft bakery that has just launched its first store in London has set out ambitious plans to have 1,000 stores up and running in the UK over the next few years.
Warrens Bakery, which bills itself the world’s oldest pasty maker, is adamant that the roll-out of its maiden site in the City of London is just the first step in a strategy aimed at becoming one of the biggest bakery chains in the country.
With the UK continuing to embrace all things baking, Cornwall’s oldest bakery is responding to this demand, bringing its craft traditions to the high street. Two more sites in the heart of London are due to open in the next six weeks.
It has also just struck a partnership with recipe writer and youngest-ever Bake-Off star Martha Collison aimed at highlighting the importance of craft baking in contemporary Britain.
Warrens Bakery , which bakes 3,500 loaves of artisan bread a day, has opened a series of stores outside the South West in recent months, with Altrincham, Eastleigh, Southampton, Winchester, Birmingham and Southend all now trading.
Warrens Bakery chairman, Mark Sullivan, who is leading the expansion, said: “We’ve been the West Country’s trusted bakery since 1860, through two World wars and numerous recessions, consistently providing staples and affordable luxuries. Our traditions have been passed down through the generations, but so too have our customers. We don’t just operate stores; we provide experiences, the sights and smells of authentic British bakery at reasonable prices.”
Mr Sullivan is hoping the collaboration with Bake Off star Collison will provide the exposure to support its campaign. She will feature in a series of videos and recipes it is releasing that claim to ‘uncover the craft in British baking’, which includes an exclusive behind-the-scenes trip to the main production facility in St Just.
Warrens Bakery presently runs 60 bakeries in Cornwall, Devon, Somerset, Bristol, Manchester, Birmingham, Essex and Hampshire.
The new London store is designed to provide a launch-pad for expansion throughout the capital, with the company confirming that more openings are “in the pipeline”.
The story of Warrens Bakery began back in 1860 when the original shop was opened. At its heart lies a romance between two local families, the Harveys and the Warrens.
Miss Harvey, the daughter of the local St. Just baker, met Master Warren, the farmer’s son. While the local Warrens farm provided the ingredients fresh from the fields, the Harveys made the pastry and baked the pasties.